23 april 2025
Under the leadership of Daniel Palmér, CTO at Sertion, the group is launching a strategic initiative in AI and automation, with Radiator serving as the platform for testing and driving the program’s first initiatives. This initiative is part of Sertion’s long-term strategy to enhance competitiveness and streamline operations across the entire organization.
– In our industry, we place great emphasis on delivering high-quality planning and installations. At the same time, we operate in a highly regulated market where meticulous documentation and strict compliance with laws, industry standards, and customer requirements are essential. This presents challenges for everyone – but also an opportunity to take the lead, says Daniel.
The initiative builds on an in-depth analysis of workflows and processes, highlighting where new technology can deliver real value—for both customers and employees.
The objective is to merge technology with business value to deliver enhanced customer experiences and build a stronger organization. By integrating AI and automation into daily operations, Sertion aims to foster greater collaboration and efficiency – marking a significant step in the company’s long-term business development strategy.
Key Focus Areas:
The first projects within Radiator commenced in early 2025, paving the way for initial solutions to be launched over the course of the year.
How Will We Succeed?
Sertion’s AI and automation program is not just about technology—it’s about transforming the way we work. True success requires the right approach, the right people, and the right priorities. Our key success factors include:
Engaging our brightest minds
Every project is led by someone from within the business. These projects are not IT initiatives—they are business-driven transformations, guided by clear commercial value.
Keeping it simple and effective
We invest in what we know – clear value, real impact, true returns. Smart solutions should feel effortless, not overwhelming.
Embracing continuous learning
Every delivery is an opportunity to learn. With each step, we refine our ability to identify new opportunities and drive innovation.
Partnering with industry leaders
To create real value, we collaborate with top-tier experts and partners who share our ambition to stay at the cutting edge. The initial strategy has been carried out in collaboration with AI expert and entrepreneur Amer Mohammed, a passionate digital leader.
– This initiative is about redefining the industry. By combining AI and automation, we’re not just creating efficiency – we’re creating the future. I’m excited to drive this transformation with Sertion, says Amer.
Moving forward with speed and precision
We believe in action, iteration, and improvement. With a clear vision, the right focus, and high energy, we drive progress – quickly and sustainably.
We are excited about the journey ahead and the transformative potential of this initiative as we move towards a safer, more efficient, and innovation-driven future for the industry.
About the AI initiative
About Sertion AB
Sertion is a group of expert companies within pipework and plumbing. Sertion’s focus is design, installation, and service of water, heating, sanitation systems, industrial piping, and energy gas solutions. Sertion is headquartered in Örebro. The group has 600 employees and a turnover of 1.7 billion SEK. Sertion secures the flow in buildings and businesses, enhancing efficiency, sustainability, and quality of life.
